Lessons from Top Candle Brands and What Their Custom Printed Candle Boxes Teaches Us

There is a candle for every occasion, that’s why we have every type of brand making and selling candles. Apart from households with small children, everyone loves lighting a scented or unscented candle to set the mood. Top candle brands use different marketing strategies to market their products to their target audience. Packaging is a tool they use efficiently and to tell their brand story. Their custom candle box strategies and lessons to be learned from them are mentioned below, so you can take advantage of them too.

Eye Catchy Designs Makes the Perfect First Impression:

Whenever someone wants to buy a luxurious candle, the Diptyque brand comes to mind. A black and white color theme which is followed in all their custom printed candle boxes exudes sophistication. It gives their product a premium look. Their designs are minimalistic and are perfect for a great ambiance. They also give a vintage look, triggering nostalgia in customers and making them want to relive the good old days.

Lesson: Minimalistic design followed in the whole candle line completed with luxurious finishes, makes a long-lasting impression. Invest in custom candle boxes USA to create a perfect packaging design.

Aligning Packaging with Brand Identity:

Yankee Candle aligns its candle boxes perfectly with its brand identity. They have a lot of themed candles and you can tell the theme by just looking at the packaging. Beech theme candles would have beech-themed design in beech hues printed on the box. Coastal visuals make the customer feel the cool breeze and sand beneath their feet, instantly resulting in a purchase.

Lesson: Make sure your custom printed candle box showcases your brand and the product it encapsulates perfectly. The use of typography, colors, and visuals should create the intended theme image in consumers’ minds.

Using Eco-Friendliness to Market Candles:

Making sustainable choices in terms of packaging material and products might have been optional in the past but not anymore. Paddywax proved with their candle-making process and suitable recycled packaging that people would spend more in order to be ethically right.

Lesson: Cash your eco-friendliness and impress the green community that supports sustainable products. Supporting a cause would result in customer loyalty.

Limited-Edition & Seasonal Promotions:

Limited editions promote collectability and seasonal promotions increase sales. Bath & Body Works releases both from time to time that’s why they have gained so much popularity. Their gift baskets are considered a thoughtful gift in the holiday seasons and people also gift them on special occasions.

Lesson: Seasonal promotions like Festive designs for holidays and floral designs for springs intrigue something in the buyers' minds. They become eager to buy it before the occasion ends as it creates a sense of urgency.

Combining Functionality and Aesthetics:

Packaging should be practical and functional as proven by WoodWick Candles. They have a lot of candle sets that already come in sturdy, sleek, and beautiful packaging. Purchasers don’t have to buy a separate custom printed candle packaging boxes to present it as a gift. It looks and feels complete and thoughtful.

Lesson: Aesthetics and functionality go hand in hand if you want to use candle boxes for marketing. Design is not everything, closures should be perfect and nice to touch.

Unique and Wow Factors Incorporation via Packaging:

Uniqueness goes a long way in making your brand recognizable among thousands of others. The candle market is saturated, you need something out of the box to make your place. Boy Smells used the same technique to appeal to the younger male audience. They used modern typography and bright colors that attract, removing the candles from the vintage era and taking them to the modern world.

Lesson: Try different and uniquely shaped custom candle boxes USA to break into the market. Gove candles a unique perspective. Things with a wow factor are more likely to be shared on social media and go viral.

How Candle Boxes Manufacturers Deal with Top Brands:

Candle boxes manufacturers that deal with top brands try to get the gist of their values first. They ask about the target audience and then design something that would appeal to the specific demographic. Questions like what message they want their customers to perceive are asked and then translated into physical custom candle boxes USA.